Meet the designers
Gregg is a founding principal of CBX and in the role of Managing Partner and is responsible for the overall business affairs of the firm, providing strategic direction and management of its New York office. Gregg is focusing on the best talent, the work and a high level of service to drive client results and satisfaction. Years later, the formula seems to have worked!
Gregg has over 25 years of branding experience. Prior to becoming a founding partner at CBX, Gregg’s previous roles include stints as executive vice president of account services at FutureBrand, nee The Coleman Group, and senior account roles at Deskey Associates. Gregg graduated from Rutgers University with a BA in marketing and fine arts.
At Lonsdale, Marc-Anré has developed consulting in Innovation and Design Thinking in a way that is unique in the market. Always searching for insight and creativity, he has a vision of innovation centered on the human aspect and supported by new tools; this transversal opening to all the talents in thje agency is a veritable Swiss army knife for brand and business strategies. An approach which has already worked with Crédit Agricole, Clarins and Henkel. Convinced that interdisciplinary and complementary talents encourage ideas, he has developed close relationships in the academic world: he teaches marketing and value creation at Sciences Po Paris and at CELSA, and is a member of the marketing and communication professional group of HEC alumni.
Marc-André holds degrees from Sciences Po Paris and HEC, and worked at TNS Sofres (Kantar Group) and Brain Value. He founded the innovation consulting agency DR Innovation at Dragon Rouge, before joining Lonsdale in 2018.
Ombeline has been building her Activation expertise since her first steps in agencies. She is committed to understanding, satisfying and anticipating shopper expectations, thus ensuring the optimal omnichannel experience and performance of each pre-, in- and out-store action, combined with affinity-based on and offline levers.
Graduated in communication & brand strategy in 2004, she has developed a real affinity for FMCG and their perpetual quest for renewal. She spent almost 15 years in an activation agency (McCann, TBNM, Sitecom, Betwin) managing major accounts (Nestlé Unilever, Bel, Orangina Schweppes, Henkel, Haribo, Barilla, Harrys, Danao, Jacquet Brossard, LG, HTC, Nintendo & Marionnaud, Mattel, Logis de France…). Ombeline took over the Consulting Department of the WNP agency’s Activation Division in 2017, to create the business offer, and will be appointed Partner in 2019.
In 2020, Ombeline Bédos joins Lonsdale as Client Director to ensure the strategic management of global activation issues. In 2022, she took on the role of Business Director to strengthen Loop, the agency’s Activation & Shopper Experience division.
For more than 10 years, David has been putting his creativity at the service of luxury and premium brands. Graduated from a master’s degree at ECV Paris, he started his career at CBA Design before joining Futurebrand where he built his experience working for GreyGoose, Nespresso, BacardiMartini, Pullman hotels. He later joined Sparkle Design Agency, bringing his expertise on projects of branding, packaging, product design, service rituals and activation.
At Lonsdale since 2015, David leads the creation of the luxury and premium offer for the wines and spirits portfolio in collaboration with the other departments of the agency. He accompanies brands such as LVMH, Rémy Cointreau, Pernod-Ricard, Thiénot…
And when he does not create for Lonsdale, David – also a piano graduate – likes to convey emotions with music.
As a fan of punchlines and ideas that hit the nail on the head, Nathalie cut her teeth as a copywriter in the “advertising savannah”: TBWA, Young & Rubicam, and DDB. She then joined the Lion (Publicis, for 8 years) and explored its “wild” side (Extrême, for 2 years). In 2019, she joined the WNP group as Creative Lead to support brands in their integrated campaigns.
These numerous experiences have allowed her to work on a wide variety of territories such as Danone, Kiabi, Milka, Renault, Chupa Chups, Innocent, Lancôme, Hugo Boss, Sanoflore, Monoprix, Leroy Merlin, BEL, Les 2 Vaches or Meetic.
Both creative and strategic, Nathalie likes to call a chatbot a chatbot because she believes in the power of simplicity. A simplicity that keeps the bullshit at bay by getting to the essential – because the essential is powerful, it’s all we remember about a brand. But above all, a simplicity that does not prevent big ideas – quite the contrary.
That’s why in 2021, she will be co-Creative Director of Lonsdale’s Activation division, alongside Maxime Debeury, in order to bring her creative expertise to bear on the conception and execution of engaging, entertaining and effective experiences.
A passion for international experiences and for brands. An advanced degree in history, a masters in international relations from the State University of New York. A career path through the best branding and design agencies in New York and Paris.
Jocelyne today leads the agency’s international development and works on all sorts of projects across different departments within the agency. And it’s not only the diversity of the subject matters and talents that drive her… it’s the resulting entrepreneurial spirit and energy that comes from these exchanges… that’s what she likes ! Brand strategy, development, launching multi-market global brands and management of large global accounts hold no secret for this expert. Desgrippes Gobé, Siegel+Gale in New York; Dragon Rouge in Paris, her projects have taken her around the world, from Paris to London, Hamburg, Warsaw, Shanghai, Singapore, Dubai, New York, or São Paulo.
An interior architect with a degree from Beaux-Arts and the École Camondo, creative director of Architecture & Retail, François has a superb list of references. At Wilmotte and Associates, he developed a passion for Japan. There, he made a hotel (in Yokohama), as well as a shopping centre (in Aobadaï). At Carré Noir, he imagined flagships for Inès de la Fressange and an upscale bakery for Henri Charpentier in Tokyo. As an entrepreneur, he created with Jean-Pierre Lefebvre the AKDV agency, which, before merging with Lonsdale in 2016, was involved in many projects: Flagship Club Med in Paris, international trade fairs for PSA, world headquarters of Ferrero, design launch for the new visual identity of Paris Aéroports…
For him, Lonsdale’s strength lies in “the agility and firepower of a large agency which covers all design areas and allows him to work on all contact points with the brands.”
With a degree from the École Audencia, Sandra began as an account manager at Dragon Rouge, where she found a passion for design, before moving through a long list of agencies and experiences: Team Créatif and Cadbury-Schweppes, ITM, Danone and then Logic Design and Nestlé, Pepsico, Imperial Tobacco, Orangina-Schweppes, United Biscuits, Valrhona… In 2010 she joined Lonsdale as Associate Director and managed a portfolio of supermarket, food distribution and cosmetic customers, both in France and abroad. Today, she heads Consumer Branding and manages national and international accounts such as Unilever, Henkel or Nestlé. With the energy of a start-up, Sandra moves forward with strength of purpose and is a source of inspiration for teams and clients alike.
20+ years’ experience in branding and packaging design in leading positions at global design agencies across France, Hong Kong and Singapore. With over 13 years in Asia, Muriel has worked extensively across FMCG, and for the past 8 years has been the lead creative at Why Brand Design for the global design of Unilever LUX, a billion dollar brand. As a contributor to the skill training and development of the up and coming creatives in Singapore, Muriel volunteers her time to various creative panels, giving talks, providing insights, and guiding students at career and further education fairs.
The talent director at Lonsdale has a credo ! Stay close to her teams, listen and support their professional development, help them exchange ideas between departments, between experts, to discover talent that will tomorrow participate in this tremendous adventure at Lonsdale. Julie invests her skills in creating human interactions within the Lonsdale community. At the beginning, though, there were no signs that she was destined for this job. After earning a degree in business administration from ESSEC, she quickly drifted towards creative disciplines. After Kaos and Proverbe, brand creation agencies, she and two partners founded Western Design, a global design agency, and managed the administrative and commercial aspects. When she joined the team at Lonsdale during its growth period, Julie decided to manage the richest part of the agency, the talent !
Inspired by pop culture and street art, Maxime has a degree from the MJM art school. His landed his first job at Tara Jarmon communication & stylisme, where he entered the world of fashion and played with the established norms. In the world of design, he opened the doors at C&C and CCA AUDIT, where he quickly learned that the outside design is above all the inner substance that rises to the surface. “Aim straight and shoot fast” was his driving motivation during seven years as a free-lancer, when he lent his creative talent to various agencies. Think full-circle, that’s just what he did for agencies such as McCann, Momentum, Brand Nation and Pixelis until Lonsdale appointed him creative director. He also teaches which feeds his passion for conveying and guiding. He knows how to bring out the “big idea” and apply it to all channels, which is what he has done for Coca Cola, Mondelez, Nestlé and Fisherman’s, Lagardère, or Smartbox.
With a degree from Sciences-Po in Paris and ESCP Europe, Marie is the Executive Director of Marketing & Business responsible for development, marketing and communication, and works on brand-related trade, corporate and social issues. First, at Ogilvy & Mather, she worked with Louis Vuitton, P&G, Nestlé Corporate Wellness Unit and Nestlé-Lactalis, taking part in the first Savoir-Faire and Jewellery projects with Louis Vuitton and launching the new platform for children’s brands for Lactalis-Nestlé Ultra-Frais at the European level. She next moved to TBWA Groupe, where for BEING and then Zakka she enriched her skills in various areas, from consulting to design, and from retail to digital, winning competitions and major accounts such as Groupama, Île de la Réunion Tourisme, La Compagnie Boutique Airline and GRDF. She also manages accounts such as Pocket Jeunesse, Urgence Darfour and France 2. She has been with Lonsdale since 2017.
Depuis plus de 10 ans David met sa créativité au service des marques luxe et premium. Diplômé d’un master à l’ECV Paris, il débute sa carrière chez CBA Design puis rejoint Futurebrand où il enrichit son expérience pour GreyGoose, Nespresso, Bacardi Martini, les hôtels Pullman. Il intègre ensuite Sparkle Design Agency pour apporter son expertise sur des projets de branding, packaging, design produit, rituels de service et activation. Chez Lonsdale depuis 2015, David dirige la création de l’offre luxe et premium pour le portefeuille vins et spiritueux en collaboration avec les autres départements de l’agence. Il accompagne aujourd’hui les marques des groupes LVMH, Rémy Cointreau, Pernod-Ricard, Thiénot… Et quand il ne crée pas pour Lonsdale, David – par ailleurs diplômé au piano d’un 1er prix du conservatoire – aime transmettre des émotions avec la musique.
Bambang Irawan Hasim
A native Indonesian, Bambang has 20+ years’ experience in leading global agencies across London, Jakarta, Hong Kong, Shanghai and Singapore. An expert in branding and packaging, he seamlessly navigates the challenges of e-commerce, social media and the relationship evolution between consumers and brands. Driven, intuitive and curious, Bambang thrives on work with intellectual stretch. He is a key component of the Why Brand Design in building capabilities, diversifying the portfolio and leading the creative on multiple global brands.
Joanna leads the Cowan China business, and is responsible for the offer across greater China in Shanghai and Beijing. In her 25 years of experience on both client and agency side, she has spent 15 of those years in Asia, 10 of those in China. Joanna has extensive experience in innovation, brand development, brand strategy, brand design and advertising communications. She joined Cowan in 2018, having worked previously at Unilever, Dragon Rouge, Ogilvy, Grey & Publicis. Joanna has led award-winning brand communication and design teams who have taken home Cannes Lions, Pentawards, Marking Awards and brand EFFIES. In 2013, she was named as one of “China’s 50 Top Marketing Leaders”.
Fully equipped with a master’s degree in finance from Paris Dauphine University, Valérie began her career as a financial auditor at EY. After having developed a passion for events, she took on a development role at Hopscotch, where she was in charge of projects for GSK, L’Agence Bio, Citroën and many more. Valérie first joined Lonsdale in 2007, as
Valerie first joined Lonsdale in 2007, as head Communications, before creating HOME – House Of Music & Entertainment – where she joined forces to produce a monthly program “Home Concerts” and a Festival, “W9 Home Festival”, for the group M6. Valérie is an entrepreneur, she founded Incola where she notably directs the Cap Ferret Music Festival and produces many promotional films. Rich with these multiple experiences as a producer, Valérie now runs the audiovisual production studio MakeMyDay, where she develops creative video content to give meaning to brands and advise them on dissemination in the digital sphere. With a wealth of production experience, today, Valérie is in charge of our very own audiovisual production studio – MakeMyDay – where she develops creative video content to give meaning to brands and advise them on the best way to get their message out in the digital sphere.
Eva joined Lonsdale in 2010. She is an expert in branding and has mastered all the different facets : strategy, creation, message, content, editing… Her lengthy experience began at Dancourt, a graphic publisher, then at the agency where she gradually rose to become the Account Director responsible for brand content in the Corporate division. With a degree in communication and cultural mediation (Sorbonne Nouvelle) Eva has an excellent track record working with Institut de France, Kraft Foods, Hutchinson, Gaz de France, Renault, Franfinance, Engie, Pernod Ricard, Systra, BNP Paribas, Crédit Mutuel, Covéa, Edmond de Rothschild Heritage, Four Seasons, Belambra, Odalys, Drouot, Auchan, Pochet, Smartbox, etc. She focuses on the agency’s dynamics and the enriching experience of working with experts from different areas to pursue a promising career.
Creative director in Consumer services, Laurence prefers to work with total freedom. Innovation, inspiration and customization are her key words: there is no method that works for everybody, each client is king. Laurence forged her convictions and talent during years spent designing, branding, packaging and learning at Tonnerre de Brest, CB’A and Dragon Rouge, from Paris to San Francisco or New York. She has a degree in product design from ESDI-CREAPOLE and seems to have done just about everything: concept design and volume for the cosmetic brands of the L’Oréal group and Colgate-Palmolive, creative director for Mondelez, Unilever and Kellogg’s, Tom’s Town Brewery, Vitamin Shoppe and Jay Street Coffee.
At Lonsdale she is responsible for international accounts such as Henkel or Nestlé and national brands such as Eurial, Superdiet and Destination.
As Chief Engagement Officer at CBX, Satoru is responsible for the overall management of client partnerships, team leadership and operations in New York. Satoru’s experience in brand consulting spans over 25 years across more than 600 brands in categories as diverse as food & beverage, pharma, health & beauty, fashion and pet care. Prior to joining CBX, Satoru was Executive Vice President and General Manager of the creative group at Sterling Brands, Group Director at Frankfurt Balkind, and Senior Account Director at Desgrippes Gobé. Satoru has led strategy, innovation, creative and experience design initiatives for some of the world’s most recognized and loved brands for companies such as The JMSmucker Company, Keurig Dr Pepper, Merck, Mars, LVMH, The Campbell Soup Company, Kraft, The Coca-Cola Company, among countless others. When he’s not busy building better brands, or obsessing over his guitar collection, Satoru and his wife are busy raising their two young kids to build a better world. They’re still working on it.
A native Italian who is also fluent in English, Matteo has 20 years in branding and design. He is an experienced client service professional with an excellent skill set in relationship building with clients and internal teams. Throughout his career he has maintained high client and team satisfaction, work quality and profitability while enhancing the company’s image and reputation through his credibility and commitment. He has significant experience working as part of multinational, multifunctional teams on major branding projects. As Client Services Director of Why Brand Design in Singapore, Matteo leads a team of 9 and is involved in all key client relationships.
Nicolas began his career in sports marketing at Fulham Football Club in London. He took over commercial management for Retail and Architecture at the agency in 2015, after holding the positions of manager of development and then strategy, before eventually joining executive management at Retail Access. By then he had already developed an acumen for understanding client relationships and experience with the Open D Group, whose merchandising and retail sectors he developed in France and abroad. His passion for commercial architecture and brand strategy has endowed him with solid expertise in very different fields : Premium, Cosmetics, Restaurants, Travel Retail, Merchandising and Shopping Centers – none hold any secrets from him!
With an MBA in Marketing and Advertising, Nicolas moves quickly…and that’s understandable: the diversity of the projects and competitive spirit of the agency is energizing!
Florence is passionate about corporate, branding, content, storytelling and strategy. At Lonsdale since 2013, she has led an exemplary career : originally a lawyer, she started as a business development consultant at Bernard Krief Consulting, continued at Image & Stratégie, counseling public organizations, institutions and enterprises on how to manage their image and communication strategy, before eventually joining the publishing strategy agency Peter Pen, acquired by Lonsdale in 2013. She then directed the Corporate division, which helps brands define their position and share their message. For CCI Paris Île-de-France, Smartbox, Essilor, Villages Nature, Groupe VYV, La Poste Mobile…She has left her mark. A beautiful adventure, conducted with care, attention and commitment. What she likes? The ability to serve a brand from beginning to end.
Philippe is a designer specialized in Brand Packaging and Corporate. His career path has led him to Minale Tattersfield Design Strategy, then Desdoigts et Associés, CB’a and finally Director of Creation in Consumer Branding at Lonsdale since 2013. After earning a degree at ATEP, Philippe has grown through experience: Banque Populaire, Lancôme, Alstom, Française des Jeux, Eléphant, Kronenbourg, Buitoni, Labeyrie, Nuii,… He co-defines strategies, finds graphic solutions, guides creative talent, helps create synergies, helps customers produce the most pertinent creations. And by putting the dynamics in the agency to the best use, he collaborates frequently with the activation, corporate and retail departments.
Partner in charge of the agency’s “Companies and Institutions” division, and member of the Comex, Julie supports companies in brand strategies, the definition of culture and values, support for transformation, internal and external communication strategies and employer branding.
For more than 20 years, in agencies and in the private sector, Julie has been designing and implementing corporate communication strategies to support business transformation. She began her career in 2000 in advertising and marketing, and quickly moved towards corporate communication, specializing in internal communication. At Euro RSCG C&O, she develops her ability to support companies in their definition, brand deployment and employer branding strategies, internal and external communication strategies. After two years as Associate Director of the Talents division, Julie joined PPR (Pinault-Printemps-Redoute) in 2011, where she created the Group’s Internal Communication department and supported its transformation from a financial holding company to an integrated group and the implementation of the fundamentals of the new Kering brand in 2013. Five years later, she joined the Babel agency as Director of the Transformation Support activity, in charge of supporting the agency’s clients on their issues of transformation, employee engagement and managerial communication. She joined Lonsdale in 2021 as Partner in charge of the Companies and Institutions division, member of the Comex.
Frédéric took over the Lonsdale brand in 2007 and in 10 years made it the top branding and design agency in France. He started as a journalist at Expansion, but soon caught the entrepreneurial bug. When he was 25, he co-founded a financial communication agency within the Groupe Publicis, then CPM & Cie, which would become BDDP Corporate, of which he was one of the first partners. Seven years later, he left W&Cie during a transition period, when the agency merged with the Groupe Havas. An entrepreneur, yes, but with a passion for branding issues. It’s not surprising that he has moved to Lonsdale, the London precursor for design. At the same time he also served as president of Agences Françaises de Design (ADC) before becoming administrator of APCI. His conviction was forged: design is a powerful lever for creating value. He puts this to practice with many French and international brands in their decision making.
Sylvie is the motor for improving the business performance of brands. Since 2014, she has headed Activation department at Lonsdale. A born communicator, Sylvie early on learned to juggle customer marketing, shopper marketing and management of customer relations. Whether in FMCG, retail networks or B2B, she enjoys activating brands 360° to help the image, invent innovative experiences and improve performance. And she has perfected her skills among the best: L’Oréal Paris, for whom she began the first major cross-channel and multi-channel program; Esso, SFR, Microsoft, Opel, UHU, Fisherman’s Friend, Les Boutiques de Palais du Congrès, Lagardère Duty Free, Mondelez, Nestlé and Coca Cola.
As a graduate of the Liceo Artistico in Milan, Alessandro Bolchi cut his teeth at RobilantAssociati in Milan, Landor in Milan and then in Paris, before becoming Creative Director of CBA for 5 years and joining Futurebrand Paris in 2016 as Executive Creative Director and Member of Executive Committee. He joined Lonsdale as Creative Director, to inspire and direct the creative teams of the Corporate Branding division and support companies and institutions in the deployment of their brand identities and territories. His attention to detail, his sense of strategy and his creative vision have enabled him to support brands of all kinds and sizes, including Red by SFR, Editions Francis Lefebvre, Neopost, Numa Paris, the Grévin museum, Citroën , RATP Group. Very recently, he signed the branding of Impulstar, or the new identity of Sanofi.
After obtaining a master’s degree in communication and Digital Creation from ISCOM (Higher Institute of Communication), Clarisse has been working in the world of digital agencies for over 12 years.
After several years of experience in project management within large agencies such as Havas Worldwide and Publicis Nurun, managing the accounts of companies such as RATP, Banque Populaire, LVMH, Nouvelles Frontières, Barrière Hôtels, etc. Clarisse specialized in digital project management, piloting UX, design and technical projects.
With great organizational skills and excellent customer relations, Clarisse joined Lonsdale in 2017 to coordinate the redesign of websites (extra- and intranet). Starting as a client director, she worked with various accounts such as the Diamond Producers Association (DPA), SNCF Emploi, Valorplast, Open Golf Club, and many more.
In 2020, Clarisse took over the management of Lonsdale’s Digital Studio, where she coordinates the agency’s digital ecosystem and manages the production teams.
Having arrived at Lonsdale in 2017, Sébastien is head of the graphic design department of the retail business. After the Beaux-Arts and graduated from the IPMD (Institut Professionnel des Métiers de la Décoration), Sébastien began his career as an illustrator, graphic designer and typographer, then joined Carré Noir in 1996 as corporate artistic director, then creative director where he led the deployment of major identity programs such as MICHELIN and SNCF. He created the graphic identities and territories of brands such as RFM, Futuroscope, Vendée Globe, Sergent Major, SNCF…
In 2006, he joined AKDV agency and developed its Mark and Archigraphik offers. At AKDV, he created visual identities and retail concepts for Intermarché (Hyper, Super, Contact, Express, le Drive, Producteurs et Commerçants), Hyper U Reims Village, Monceau Fleurs, Afnor, Kiloutou, Foch Hospital, Nexity. Today, his expertise allows him to accompany brands like Nexity, E.Leclerc, PSA, Kea or Roady on all of their signs of expression.
Gilles joined Lonsdale in 2018 as Chief Financial Officer. This ESSEC graduate is a finance expert who uses all of his experience in developing and structuring marketing and communication agencies. His career path is eloquent : a classic start in auditing at Arthur Anderson, then Financial Controller at Ogilvy Paris, CFO at Landor Associates. Financial Direction for EMEA at Young & Rubicam/Wunderman, in the group WPP. A period at a start-up listed on Alternext going through a serious financial crisis. Group CFO and then General Secretary of the McCann Worldgroup France. For him, it is fundamental to work closely with the operational teams, ensuring they have the necessary tools to help them make decisions and to share experience and advice, and always to remember that this is a human experience.
Mélanie works on the strategic expression of brands – positioning, product architecture, narrative and codes – before working on their implementation with specific brand-management programs. With advanced degrees in contemporary history and cultural project management she began her career at 4uatre. Her first clients included Total, Decathlon, SFR and HSBC. At Added Value, she reinforced her expertise, analyzing major societal trends and collaborating on subjects of prospective and innovation. Finally, in 2016, she joined Lonsdale to develop branding within the Corporate department, in liaison with the other departments in the agency. Today she works with brands such as Auchan, Transdev, Pierre & Vacances, the auction house Drouot and Canard-Duchêne, as well as start-ups. Mélanie likes “The variety of professions and complementary nature of talents, the dynamism and enthusiasm of the teams.”
Intuitive and lateral thinker with 20+ years of global experience across Integrated Marketing, User Centered Innovation, Corporate, Retail and Consumer Branding. For the past 4+ years Cecile has lived and worked in Singapore as Managing Director of Why Brand Design focusing on helping multinationals navigate and build successful consumer brands in Asia. She steers the course of the company, leads the business, fosters talent, and builds deep rooted client relationships.
The man who whispered into the ears of brands. Take a step back, question the evidence to respond better, that is strategic planning. With his team out looking for insights, Felix guides brands through the jungle of change to connect with the world with agility and sincerity. He unravels the social representations and needs of tomorrow to create a unique value proposition for each brand. Whether this is a repositioning of the brand, a marketing activation campaign, or a new store concept, the challenge is the same: work on an idea until the expression is the purest, most resonating and lasting in the hearts of customers.
After earning a degree in interior architecture from the École Boulle in Paris, Pascal launched his own company in furniture design and creation, garnering numerous awards, among them one from the Comité Colbert. He started off with point-of-sale material in an industrial studio, then joined an independent agency where he created a studio focused on merchandising.
Before joining Lonsdale as Director of Creation in Architecture and Retail, he created and then directed the Retail Access agency.
One conviction: design is useless unless it sells. Combining the aesthetic and business aspects of art is therefore fundamental. This is how Pascal hones the strategic vision of ever-changing markets, and by working with the agency’s multiple areas of expertise he is always able to propose innovative solutions, no matter the brand.