The fabric of elegance

Down

A new format that reflects the brand’s expertise

The brief

After designing a series of boutiques dedicated to tailor-made design with stylistic advice and support services, Heytens once again solicited Lonsdale to create a brand new concept for their stores.

Our recommendation

Embody the brand’s essence with 3 fundamental values:

ProfessionalismEsteemFlexibility, all while asserting the position of a high-end brand dedicated to tailor-made solutions.

For this concept, already implemented in about fifteen stores in Switzerland and Belgium, the Retail & Architecture division teams have created a bright and refined wooden universe. Touches of brass and white underline the overall elegant ambiance.

The central table enhances the decoration of the windows to create a vivid and realistic experience for customers.

Measurement precisions were met with particular care to represent the accuracy of the Heytens style. The “Maison Heytens” reflects real expertise, delivering flawless results and style.

WHAT WE DID

Customer journey | Interior architecture