An identity that’s alive and embodied by top organic products.
The second biggest French dairy cooperative, Eurial, wanted to boost its organic offer with the launch of a new brand of ultra-fresh products, produced its 300 organic breeders. They had to find a singular positioning and a strong identity that equal their ambitions against the well-established leaders of the category : Les Deux Vaches and Vrai.
Meet Les 300 & Bio! A special name, as memorable as it is engaging, that affirms the singularity of these 300 breeders, united to make the most generous organic dairy products. A name that embodies a modern philosophy – optimistic, and full of joie de vivre. The brand identity capitalizes on a major brand icon, illustrated on a macaroon, while the colors of the packs cut into the cold and white universe of the ultra-fresh dairy category. Finally, the tone of communication, relaxed and always smiling, affirms the personality of the brand.
WHAT WE DID
Strategy | Brand Identity & Territory | Packaging | Reveal | Brand Stretching